Seventeen Pools
A Vision by Kurt Wittin, Founder of Seventeen Pools
In a world where innovation often stems from the unexpected, Seventeen Pools stands as a compelling example of how unconventional ideas can redefine entire industries. Specializing in shipping container pools, the company has carved a niche by offering cost-effective, durable, and customizable alternatives to traditional swimming pools.
At the heart of this transformation is Kurt Wittin—a pioneer who turned a moment of chance into a thriving business model.
From Accident to Innovation
On a stormy summer night in 2012, an open shipping container filled with rainwater overnight. What could have been dismissed as an ordinary mishap became a moment of inspiration for Kurt Wittin.
Recognizing the potential, he spent over a year experimenting, testing, and refining the concept—eventually perfecting a design that would revolutionize compact pool solutions.
Challenging Skepticism with Determination
Like many disruptive ideas, container pools were initially met with doubt. Critics dismissed the concept as impractical. But Wittin’s persistence proved otherwise.
“Despite skepticism and laughter, I stayed committed to my vision. Today, the results speak for themselves.”
What began as a bold experiment has now evolved into a recognized innovation in modern outdoor living.
What Sets Seventeen Pools Apart?
Seventeen Pools continuously pushes boundaries with fresh designs and modern features, staying ahead in a niche yet rapidly growing market.
2. Built to Last
Using high-grade materials and skilled craftsmanship, the pools are engineered for durability, safety, and long-term performance.
3. Customization for Every Lifestyle
Customers can tailor:
- Size and dimensions
- Finishes and aesthetics
- Add-ons like windows, lighting, and decking
This flexibility ensures every pool reflects the owner’s vision.
4. Customer-Centric Approach
From consultation to installation and after-sales support, the company prioritizes communication, responsiveness, and client satisfaction.
5. Expert Team & Industry Knowledge
A skilled team ensures compliance with standards while guiding customers through every step of the process.
Smart Work Over Hard Work
At Seventeen Pools, efficiency is not just a strategy—it’s a philosophy.
By leveraging expertise and streamlined processes, the company focuses on smart work, where:
- Tasks are executed with precision
- Time and resources are optimized
- Quality is never compromised
This approach allows the company to deliver superior results without unnecessary complexity.
Sustainability: A Competitive Advantage
By repurposing shipping containers, the company:
- Reduces material waste
- Minimizes environmental footprint
- Promotes eco-conscious construction
Even when new containers are used, the concept itself supports resource efficiency and modern sustainable living.
Why Container Pools Are Gaining Popularity
The rise of container pools reflects changing consumer preferences:
- Limited outdoor space in urban areas
- Demand for faster installation
- Cost-effective alternatives to traditional pools
- Interest in modular and modern design
Seventeen Pools is well-positioned at the intersection of all these trends.
The Road Ahead
Looking forward, Seventeen Pools aims to:
- Expand its product offerings
- Innovate with new features and technologies
- Target diverse market segments
- Strengthen its presence on the global stage
With a strong foundation built on innovation, resilience, and customer satisfaction, the company is poised for continued growth.
Final Thoughts
Seventeen Pools is more than a pool company—it’s a testament to how creativity, persistence, and smart execution can transform a simple idea into a thriving business.
As Kurt Wittin emphasizes:
“Success comes from teamwork, commitment, and the courage to believe in your vision—even when others don’t.”

